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Why Makeup Puffs Work

Makeup puffs don’t simply “blend.” They use three mechanisms that brushes and fingers can’t replicate:

1. Mechanical Pressing

Puffs press product into the skin’s microtexture—filling pores and smoothing unevenness.
This reduces:

  • Visible pores
  • Streaks
  • Cakey buildup

2. Controlled & Even Product Release 

Different materials (rubycell, velour, PU) hold product at different depths, then release it in a thin, even layer. Because makeup puffs are flat on the surface, it is able to have release the product back in an even layer. 

This creates:

  • Higher longevity
  • Even Color distribution
  • Even Product distribution 

3. Micro-bounce Technology

Rubycell and hydrophilic PU puffs gently rebound, dispersing product instead of dragging it.

This leads to:

  • Zero streaks
  • Natural finish
  • Better adherence

Brushes = distribution
Fingers = heat
Puffs = smoothing + sealing

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